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Make sure your short sale agent is a great marketing and short sale expert!

If you need to sell your home on a short sale don’t just go out and list with any old short sale listing specialist.  It is important that the professional you list with really cares about putting you in a better situation and wants to actually protect you.

One of most prominent short sale realtor teams in North Eastern Ohio intentionally posts all short sale listings with out any pictures and an unadorned description that might easily just say “This listing is a short sale.”  Not only is this embarrassing to home owners but it drives the price of their listing down.  This team may know the technical details of short sale negotiation but they aren’t doing their clients any favor by their terrible marketing.  Yes it is the lender that will be losing money from the terrible marketing but many lenders lately are asking for some of their losses to be paid back through a promissory note or cash contributions.   An artificially low offer induced by such marketing could easily put a homeowner in an even worse situation.  This same team won’t even discuss essential details regarding the short sales with other agents showing their listings, which keeps those agents from being able to set proper expectations for their buyers.  In a short short sale transaction it is absolutely essential that the buyer be properly educated and have proper expectations so that they will hang in there for the 30 to 90 days it takes to complete the transaction.  To not set expectations properly for all parties could easily cause a property to go to sheriff sale instead of completed short sale.

When we list short sales for our clients we want to do every thing we can to not only sell our clients home ourselves but leverage the full power of the MLS to partner with thousands of other professionals also looking to sell our listings.   When other agents call us we are friendly and open about the listing and attempt to help other agents in selling our clients homes.  Our goal is to get a reasonable offer to present to our client’s lender and we don’t care where it comes from as long as the buyer is solid and we can serve our client by completing a successful short sale.

We put as many as 25 pictures in our listings.  We have upgraded all of our listings with the service so that they get syndicated to even more websites than before.   We also have recently upgraded our listing with virtual tour property sites (see an example of a virtual tour we did) that brings in helpful research information to people browsing your home.   We have upgraded this service with video syndication that gets immediate search rankings in Google.   For some homes we will pay to have your property placed directly in front of people searching or inquiring with the city that the home is located in using Google ad words ads.   These are just a few of the things online to make sure your home is successfully sold on a short sale.

We have other offline methods of selling your home as well… and once we get an offer we use our short sale addendum to make sure your buyer is locked in and short sale busting contract contingencies are quickly removed.  From then on we use our expert negotiating energy to get the bank to move quickly to lower the pay off so that we can close on a successful short sale of your home.  List with a caring expert!  List with me.


Andy Morris is an Ohio real estate broker with an expertise in selling homes on a short sale. If your Ohio home is heading towards foreclosure or you owe more than your property is worth, please call Andy at 888-4-STOP-IT to see if you qualify for a short sale with your lender.  Are you not in my area?  My foreclosure answer service is free to you to.  Call me!

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